Mips, a world-leading helmet-based safety technology company, understands that head protection probably has one of the highest wearer compliance rates (within the UK at least). However, despite high compliance and usage rates, there still remains some key unmet needs, offering scope for improvement. Head protection is required in numerous occupations across various industries; however, features and standards required for head protection vary significantly by application and user preference. Therefore, manufacturers of head protection are required to offer different product variants to meet the demands of various applications and environments. Whilst compliance is high, the knowledge of the correct products by application is still low, and without adequate training and education, we risk making key specification adjustments. This is evidenced through continuous research which highlights that head protection is at risk of commoditising. The phrase “a helmet is just a helmet isn’t it mate” is used way too often in the UK, demonstrating that companies often default to the lowest cost solution, so long as it hits the standard. Indeed, the standards that govern head protection (EN 397) were written in the 1995, and adopted from ISO3873 in 1977, since then the modern working environment and available materials have changed significantly.