Transport for London’s winning campaign launched at London Outernet’s immersive screens and in the Standard
London’s diverse communities are celebrated in a new campaign from Transport for London, VCCP and Wavemaker UK after winning a prestigious advertising competition.
TfL’s “fabric of London” campaign was being launched at the London Outernet and with the Standard on Thursday.
It celebrates the diverse communities that make London a vibrant city.
The Standard and Outernet London had asked entrants to optimise media platforms to drive positive societal change through their Greatest Advertising Competition.
The winning creative includes a bespoke moquette design that tells real stories shared by Londoners, reflecting the vital role TfL plays in bringing people from all backgrounds together.
Comprising an animated tapestry, the creative display constructed by VCCP’s digital experience agency – Bernadette - tells the stories of Londoners from all backgrounds though the London Standard’s cover wrap and Outernet London’s immersive screens.
Emma Strain, Customer Director at Transport for London, said: “Winning this coveted advertising competition with Outernet London and the Standard for a project that highlights the role TfL plays in bringing diverse communities together has been especially meaningful as we celebrate our 25th anniversary of keeping Londoners moving.
“The combination of TfL’s iconic moquette, a canvas synonymous with London, with the message that everyone has a place in this city in the dynamic creative is very meaningful.”
Oli Halliwell, Client Managing Director at Wavemaker UK, said: “Fabric of London is a celebration of what makes London so great - our diverse community. It’s been an absolute pleasure to work in collaboration with TfL and VCCP to deliver such a thought-provoking campaign.
The media activations we have planned and delivered will ensure fabric of London is seen and enjoyed by Londoners and visitors far and wide.”
The new campaign comes as TfL celebrates its 25th anniversary.
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